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Home Page > Internet > Internet Marketing > Social Media – Affiliates Learn to Tap Social Media As Emerging Revenue Source

Social Media – Affiliates Learn to Tap Social Media As Emerging Revenue Source

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Posted: Dec 04, 2010 |Comments: 0
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What is better than paid traffic–referred traffic. It comes with the endorsement of the readers’ trusted site. However, what if you could get personal referrals in a scalable way. Twitter and other social media may make that possible–capturing the attention of innovative affiliates.

Social Media Affiliate Tools

Social media has all of the tools (traffic, referral links, lead tracking) of traditional affiliate campaigns, but may produce higher converting traffic.

With social media you are tapping into pockets of community. Communities clustered around one or more leaders and they can drive action.

Social Media Community Leaders Key

These community leaders, like Dave Winer, Robert Scoble, Jason Calacanis, Chris Brogan can drive hundreds even thousands to click and try. Want proof? Here is an early example of a man made by a link:

Dave Winer first linked to me on December 29th (sent me about 3,000 people, if I remember my stats right).

Robert Scoble, now one of these community traffic driving Internet celebrities got his break from one of the original traffic action organizers–Dave Winer.

Now before you start harassing these mega-traffic producers to drive people to click your affiliate niche site or affiliate link I urge you to look at the model not the example.

Finding Niche Communities

These niche communities are everywhere. They are organized around Twitter, Facebook, MySpace, MyBlogLog, YouTube, popular blogs, and a multitude of other social media.

The trick is to identify where your niche buyers hang out. Then add value–attract the community organizers attention–next thing you know traffic is spiking your server and clicking on revenue producing links.

Add Value, Get Endorsed Traffic

The key here is adding value and getting the endorsement of community leaders. Let’s start with value.

Masking an affiliate site or link with a tinyurl doesn’t cut it. Social media users are getting increasingly cautious of spammers and their links. Thanks to Rick-Rolling and Six Figure Income! Besides the poor form of this tactic, the traffic doesn’t produce dollars.

You need to seed a community with some true information and applicable value. This is what gets you money making clicks. Here are a few examples:

Golf affiliate: tuning the perfect swing, great golf trips, tips to win short holes
Health and wellness affiliate: diets for sports training, making the cut into the vacation swimwear
Mortgage affiliate: prevailing rates, tips on avoiding a reverse mortgage scam, or how to prevent foreclosure
Travel affiliate: review of a great family vacation, pictures of exotic adventure trips, how to pick a great honeymoon location

Notice the smart affiliate is not driving them to click–they are driving a community to information that makes them a buyer.

Now for the endorsement. Simply seeding the community with your social invite–a Tweet, or a question on LinkedIN, or a Facebook group might catch the eye of organizers.

Always Goes Back to Value and Trust

However, don’t underestimate the power of building relationships. Build this relationship based on expertise and reciprocity.

Done effectively, judiciously, and with respect a quick direct message can introduce a whole new community to your niche site.

Now Pay Close Attention –

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[Problem #2] How To Bring Them To Become Your Fans

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With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Buy Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!

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What are some other types of On-Line Identity Theft Threats

Pop Ups at Gaming Sites- You’ve Just Won!

It’s easy to get comfortable on your favorite gaming site. It’s hard to resist when a pop-up tells you that you’ve just won a free digital camera, an iPod or a gift card to a popular store if you just simply fill out this claim form. If it’s too good to be true, it usually is. At best, you’ll be asked to buy something else to qualify what’s worse, it may be an identity thief. Identity thieves can use the same technology other marketers do and once you fill out the registration form, they can use your information to get credit cards, mortgages or utilities.

Spearphishing in E-mails- Important Notices

Spearphishing is a method of con in which consumers receive what looks like a very legitimate e-mail from their bank warning of a serious security issue and asking customers to type in their log in and password to rectify this breach. Regardless of how professional and insistent the e-mail appears, don’t do it. If a bank becomes aware of a security issue you will be notified by mail, not e-mail. If this is an identity thief that is spearphishing, following through will give them access to wipe out your bank account.

On-line Communities -So Many Friends

On-line communities are very popular and can be a lot of fun. While you may “feel” that you’re interacting with just a few people, remember that Facebook, for example, has over 80 million active members.

Tips to Avoid Identity Theft in On-Line Communities

1. Never give out your birthday. It seems simple and fun to get all those good wishes but your birth date combined with other information can open the door for identity thieves to come into your life.

2. Be very careful of the photos you post. Is your house number showing in the background? Remember the example above about team uniforms? This would also apply to work uniforms. Look at each photo and think, what can this tell someone about me?

3. Never let your phone number be exposed. Using a reverse search, your phone number also gives away your address. Most people wouldn’t post their phone number on a profile page but it is easy to be lured to in a community chat.

The world-wide web opens a lot of doors for work and fun but remember there’s no “eraser” on the internet pencil. Be very careful about e-mails or promotions you respond to and what you share on profile pages and on discussion boards because you can’t take it back and identity thieves are all ears.

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For an established agent in the real estate market you may think you have gotten by all right without it but you need to do more than just get by. Whether you are first starting out or been in the business for years you need to make sure that you have a pulse on the current trend to stay with the current market for your growth and for new clients to find you. Ignoring the fact of the importance of social media marketing is a risk you should not be willing to take.

Getting started with world of social media is easy when you know what to do. If you do not have the technological skills to do it hire those who do. Find a way to get into the pool even if you do not know how to swim effectively. Here are a few tips on the road of getting started.

Website: Most people are on a website for their real estate needs but you should also have a website built that is for the community or areas that relate to your business. But it does not have to be about real estate. If you build a site that will benefit the community and give information that people use for contacting one another then you can add your business information in it as well soft selling your reason for the site. Giving more than you get always equals a positive influence on your community and people will respond to it.

Blog: Using blogging to reach people is also a great idea. You are able to choose a topic that you are passionate about and get a following. Say you specialize in reverse mortgages. Blogging about it and reaching the community with talking about walking your parents through a reverse mortgage, for example, will help those who are going through it. These certain subjects that relate to your business are a great way to go.

eNewsletters: Using an eNewsletter is the one of the easiest ways to use social media marketing. Sending out a weekly or monthly viral newsletter about topics pertaining to current issues can benefit and spark the readers to view it. Place your company information at the bottom so people know where to find you but use the newsletter to talk about other things. Join the chamber of commerce and soft sell your business while networking just like everyone else.

Join Forums: Finding forums is another great way to get out there in social marketing. You can talk about related issues and give advice. Add a link to your conversations to ensure people can find you if they want to but talk on the forum because you care and give advice to those who need it.

The social media marketing that you effectively use will build your business and increase your lead potential. Using Medias such as Facebook and Twitter are also very effective. Use a Facebook that is exclusively for business purposes if you have a separate personal one.

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For an established agent in the real estate market, you may think you have gotten by alright without it but you need to do more than just get by. Whether you are first starting out or have been in the business for years, you need to make sure that you have a pulse on the current trend. Ignoring the fact of the importance of social media marketing is a risk you should not be willing to take.

Getting started with world of social media is easy when you know what to do. If you do not have the technological skills to do it, hire those who do. Find a way to get into the pool even if you do not know how to swim effectively. Here are a few tips on the road of getting started.

Most people are on a website for their real estate needs but you should also have a website built that is for the community or areas that relate to your business. But it does not have to be about real estate. If you build a site that will benefit the community and give information that people use for contacting one another then you can add your business information in it as well soft selling your reason for the site. Giving more than you get always equals a positive influence on your community and people will respond to it.

Using blogging to reach people is also a great idea. You are able to choose a topic that you are passionate about and get a following. Say you specialize in reverse mortgages. Blogging about it and reaching the community with talking about walking your parents through a reverse mortgage, for example, will help those who are going through it. These certain subjects that relate to your business are a great way to go.

Using an eNewsletter is the one of the easiest ways to use social media marketing. Sending out a weekly or monthly viral newsletter about topics pertaining to current issues can benefit and spark the readers to view it. Place your company information at the bottom so people know where to find you but use the newsletter to talk about other things. Join the chamber of commerce and soft sell your business while networking just like everyone else.

Finding forums is another great way to get out there in social marketing. You can talk about related issues and give advice. Add a link to your conversations to ensure people can find you if they want to but talk on the forum because you care and give advice to those who need it.

The social media marketing that you effectively use will build your business and increase your lead potential. Using media such as Facebook and Twitter are also very effective.

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